Redesigning a sign-up flow
We asked people to create an account before they could see the product. Here is what we changed after watching them try it, and what we would test next.
Alex Morgan
Work shaped in ember light
I am a product designer based in Paris. I help small teams turn complicated journeys into useful, welcoming experiences. Here I share projects, field notes and the decisions behind my work.
In focus
What I'm writing
Notes and articles I've released lately—read on.
Recent writing
Browse allOct 2, 2026
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Sep 28, 2026
When the first prototype is a conversation
Before opening a design tool, I brought six paper sketches to a workshop. The questions people asked mattered more than the screens I had drawn.
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Jul 16, 2026
Accessible forms are made of small decisions
Labels, errors and focus states shape how a form feels. A practical review of the details we kept overlooking.
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Nov 20, 2025
Writing empty states that help people begin
An empty screen can explain the next useful step. Notes from rewriting the first moments of a new workspace.
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